My Résumé

Marketing Campaigns Manager

Corporate Traveler US & Canada (Flight Centre) | Apr 2023 – Present

  • Own campaign strategy and execution across US & Canada, managing ~$3M annual budget across paid media, creative production, and martech
  • Drive full-funnel campaign development – from positioning and creative through to launch, optimization, & reporting
  • Delivered over $20M in annual new business each year, achieving up to 2,000%+ ROI across multi-channel campaigns
  • Increased campaign contribution to total marketing pipeline from 27% → 31% over two fiscal years
  • Built cross-channel attribution and reporting systems to measure performance across paid + offline touchpoints
  • Partner closely with Sales and RevOps to align targeting, ICP development, and ABM strategy using tools like ZoomInfo
  • Expanded channel mix to include emerging & experimental platforms (Reddit, G2, Uber, audio, CTV, programmatic) to improve reach and efficiency
  • Led agency and vendor partnerships across media buying, creative production, and brand campaigns

Selected Impact & Projects

Global Brand Campaign (US + Canada) – led rollout of multi-market brand campaign improving:

  • +8pt YoY increase in brand consideration
  • 61% awareness among exposed audiences
  • Drove measurable perception gains across key value drivers (team expertise, flexibility, ease of booking)

Paid Media Transformation – rebuilt campaign creative and targeting strategy, resulting in:

  • +146% impressions (8.9M)
  • +620% clicks (82K)
  • +191% CTR (0.93%)
  • +34% conversions (23.6K)

New York Metro Campaign – executed localized growth campaign generating:

  • 10.6M impressions in 2 months
  • +62% increase in engaged sessions
  • $28.2M pipeline (16 SQLs)
  • $1.24M closed revenue
  • 249% ROI on $355K spend

Digital Marketing Executive

Flight Centre Travel Group – Corporate Americas | 2020 – 2023

  • Executed regional marketing programs across US & Canada, supporting both local and global initiatives
  • Led full-scale replatforming of two 100+ page websites, improving UX, conversion paths, and brand positioning
  • Generated 1,200+ inbound leads following website relaunch initiatives
  • Migrated global teams from JIRA to Wrike, improving campaign workflows and cross-team collaboration
  • Acted as technical SME across marketing tools including Salesforce, Eloqua, GA, and CMS platforms

Performance Marketing Strategist

StudentUniverse (Flight Centre) | 2019 – 2020

  • Managed partner marketing campaigns end-to-end across email, paid social, web, and mobile channels
  • Delivered $1.2M in revenue on $60K spend (1,900% ROI) across airline and tourism campaigns
  • Introduced dynamic Facebook catalog ads, improving personalization and conversion rates
  • Translated partner goals into structured campaign plans and execution workflows

SEO Analyst

Flight Centre Travel Group – Leisure Americas | 2018 – 2019

  • Supported SEO strategy across multiple travel brands, improving organic visibility and conversion intent
  • Built high-performing destination and “flights to” content hubs driving qualified traffic
  • Partnered with UX/UI and product teams to align SEO with on-site experience improvements
  • Certified in Google Analytics and Optimizely experimentation